Pringle Deconstructed

Scottish knitwear brand Pringle launched their first interactive knitwear customisation platform recently to celebrate their 200th Anniversary. It's really encouraging to see a heritage brand using technology to engage with customers on their e-commerce platforms, not just relying on social media to communicate with the public. While most brands recognise the potential benefits of communicating ...

Burberry SS16 putting digital FROW

Wednesday, September 23, 2015 0 , , , , Permalink 0

Burberry introduced the TweetCam and those iconic monogrammed poncho's last season, this season the digital pioneer partnered with Snapchat to debut the collection ahead of the main show and provide little snippets of LFW magic. The poncho's were replaced with monogrammed rucksacks, which were available to order pre-order. This mix of digital innovation and bespoke ...

Fringe Benefits….

Friday, March 6, 2015 1 , , , , Permalink 0

My favourite AW15 LFW trend this season is fringing, as seen on the catwalk at.... Issa Models marched down the catwalk with fringing woven into slinky dresses, swinging from the hip to the floor. Burberry Burberry presented a modern take on 1970's 'Little House on the Prairie' with a bohemian twist. Claire Maguire belted out House of the Rising ...

Michael Kors, Marc Jacobs and Burberry…….Watch Wars

I'm usually rather decisive but with so many fabulous rose gold watches on the market I just can't decide. Three of my favourite watches are from Michael Kors, Marc Jacobs and Burberry. All three watches are just amazing and each have a rather stylish fan base- Michael Kors is a favourite of The Online Stylist, ...

Lucy Starling…..Instyle

Thursday, July 5, 2012 3 , , , , Permalink 0

When you do something for love and success comes your way, there are bound to be a few 'squeal' moments. Getting picked for the lead role in the school play, bagging your dream job or for an aspiring fashion designer, scoring a mention in a major fashion publication. It's not surprising that Instyle noticed Lucy Starlings' LCF ...

Digital Delights @ LFW

An army of fashionistas' descended on London last week, marching into town for London Fashion Week A/W 2012. Notebooks, ipads and Blackberrys' poised, London transformed into a hive of beautiful people clicking up a stylish storm. This season more shows than ever were streamed live online, transmitted to the masses across the globe. As always there were a few truly exceptional shows ...