Burberry SS16 putting digital FROW

Wednesday, September 23, 2015 0 , , , , Permalink 0

Burberry introduced the TweetCam and those iconic monogrammed poncho's last season, this season the digital pioneer partnered with Snapchat to debut the collection ahead of the main show and provide little snippets of LFW magic. The poncho's were replaced with monogrammed rucksacks, which were available to order pre-order. This mix of digital innovation and bespoke ...