I do love a good collaboration and I’m always open to new projects. If you are interested in working with Fashion Follows Her please feel free to get in touch via my contact page.

Girl Meets Dress Collaboration.

Girl Meets Dress

Joules Collaboration.

Inbox full of fashion week fun and I’m longing for home comforts.

Joules Quilted Jacket

(It seems someone else took a liking to my new jacket too!)

After four weeks of non-stop fantasy fashion, I needed a dose of country cool which was kindly provided by the lovely folk at Joules who sent over a belated birthday present. A quilted jacket is a wardrobe essential in the country. I have a long-line navy quilted jacket already so the short, fitted Moredalenew jacket in black was a perfect match. Quilted jackets are a devil to get right- too loose and you look like you’re wearing an over-sized duvet, too tight and any physical activity is pretty much impossible! Joules have the balance just right- snug but practical.

Joules Quilted Jacket

The added details really make this jacket special. The cheery yellow, floral lining and pink trim lifted the ‘everyday jacket’ from mundane to marvellous. Cord pockets and binding, metal poppers and back vents ensured this little gem didn’t lose any of its traditional charm. Joules have a full selection of women’s coats to choose from (I also liked the pink quilted one).

JoulesEvery good country girl needs a quilted jacket…. may as well be stylish too!

A big thank you to Joules.

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Editorial Policy & Disclosure

Blogging is a big part of Fashion Follows Her. It dovetails perfectly with the PR part of my business, it helps me build strong links with brands, PR companies and publications which benefits my clients by establishing a network of industry contacts. It also means I get to know all the latest industry gossip and product launches ahead of time. It does however raise the question of blogger ethics. I know some people are concerned about bloggers getting too cosy with PR companies in a ‘quid pro quo’ relationship. So in the spirit of open and frank discussion, this is how I operate.

Affiliate Marketing.

While most of my income is generated through my PR/freelance editorial work, an increasing amount of my time is spent on the blog. As much as I love blogging, I also need to earn a living, although I doubt I will ever earn a fortune blogging. It would be nice if the blog side of FFH covered its expenses, so in a bid to make the blog financially independent I joined an Affiliate Marketing program. All good in theory but I kept forgetting to add the links into my posts, kind of essential for this to work. Instead I’ve joined SkimLinks which does the job for me- skimming all my links and adapting suitable links into AM links which generate a small percentage of the items purchases price if one of my readers goes on to purchase something I’ve featured here. For me this format works well because it requires no effort from me and it eliminates any concerns about AM influencing which products I feature on the blog.

Sponsored Posts.

Sponsored posts are essentially advertorials- a mix of advert and editorial. Yes I do get paid to feature the product/brand but please believe me when I say that I will/have never featured a product I don’t like. I only accept collaborations with brands that suit the blog/reader and all sponsored posts are clearly identified as such.


Feel free to send over samples, I love to try out new things. Although this doesn’t guarantee that the item will be featured. I’m a firm believer in ‘if you haven’t got anything good to say, don’t say anything at all’. Unfortunately the myth that every day the post man arrives at my door with a sack full of free goodies isn’t actually true. Usually a brand/PR will see their product featured on the blog, will check that we are a good fit and then contact me to see if I would be interested in reviewing a product.

If  you have any questions drop me a line via the contact page.