Yesterday American retailer J.Crew posted their September issue collection on Pinterest, marking a social media milestone.
J.Crew opted to showcase their fall collection through the media channel rather than the traditional subscribers catalogue. For a company who didn’t even have a Pinterest account until last year, this is a bold move. While I love picking up a copy of Vogue and admiring the ads, social media sites like Pinterest allow me to share my fave collections/items with my followers, potentially expanding the brands audience. Don’t be surprised to see more designers/retailers promoting their collections exclusively through social media in the future.